![]() The DSP solutions, even those with APIs, are basically black boxes. Through my time as an executive in ad tech and an advisor to many venture-backed companies, I saw a common need for sophisticated media buyers to get transparency, control, and ownership over their ad tech stack. What specifically does Beeswax do and how does it fit into the larger online advertising picture? I am now the CEO and co-founder of Beeswax, the first company to offer a platform for RTB bidding, which we call Bidder-as-a-Service. After Google I was the Head of Product Management for Nielsen’s digital measurement group, and later Appnexus. While at DoubleClick I wrote and drove adoption of the VAST standard in conjunction with the IAB. In particular I built the rich media and video business there from inception. I was part of the team that turned DoubleClick around through to its sale to Google. I’ve been in ad tech for almost 15 years. Can you tell us a bit about your background and expertise in the Ad Tech industry? You can connect with Ari on LinkedIn and follow him on Twitter. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus. For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |